ANDREX® is one of the UK’s most recognisable and celebrated brands.
We first launched in 1942 and have been the nation’s favourite toilet tissue ever since. In fact, UK households use over 8 million miles worth of Andrex® every year. That’s a lot of fun for all those naughty little puppies out there!
Andrex® takes its name from the St Andrew’s Mill, Walthamstow, where it was first produced in 1942. It was originally developed from a design for a gentleman’s disposable handkerchief, sold exclusively in Harrods department store, London. How very posh!
1961 Rolling in at No. 1
Andrex® was endorsed by Hollywood films stars of the day, who demanded that studios stock softer toilet tissue. By 1961 the brand achieved market leadership – and it has stayed there ever since. Thank you divas!
1966 Brightening up Britain’s bathrooms
Toilet tissue doesn’t have to be boring, in 1966 we launched Andrex® in a range of colours. Just in time to wipe away the tears of joy for England’s football feats.
1972 The Andrex puppy is born
1972 saw the first UK screening of the Andrex® puppy commercial. The original concept was blocked by television regulators as it was thought that the image of a little girl running through her house trailing a roll of Andrex® would encourage wastefulness. So, the little girl was replaced by a playful Labrador puppy and the campaign went on to become one of the best-known commercials in the country.
1978 The highest recognition
The Queen granted us a Royal Warrant in 1978 as a mark of recognition that Andrex® is a regular supplier of toilet tissue to the Royal households. Good choice Ma’am.
1991 The nation’s favourite advert
Our ‘Little Boy’ advert was one of the most successful in the history of Andrex® advertising and was voted the favourite commercial of 1991 by viewers. People still remember it to this day, despite not being televised for almost 15 years.
1992 Launch of the first moist tissue
Andrex® are always trying to be a forefront of toilet tissue innovation, and in 1992 were the first to launch moist tissues. They’ve recently been relaunched as Andrex® Washlets. Have you tried them?
2001 A few little things that are kinder to your skin
A new century and more product innovation in the form of Andrex® Skin Kind, enriched with the naturally caring touch of Aloe Vera and Vitamin E. It has a lightly scented inner core to give you a softer, stronger and kinder roll. Lovely.
2011 Changing with the seasons
Andrex® Limited Collection is a range of uniquely designed toilet tissue that was launched in 2011. The designs are based on interior and lifestyle trends, regularly refreshed throughout the year.
2011 Giving the real puppies a break
As talented as the Andrex® puppy is, there are certain things they can’t do, like bake a cake or drive a car. So we gave them a break and created CGI puppies that would step in for a while.
2012 Bamboo loo roll
Andrex® Eco was launched with a unique combination of 90% recycled fibre and 10% natural bamboo. It’s this bamboo, coupled with new technological developments that make Andrex® Eco one of our softest rolls yet.