ANDREX®, one of the UK’s most recognisable and celebrated brands, launched in 1942. We have been the nation’s favourite toilet tissue ever since. UK households use over 8 million miles worth of Andrex® every year.
1972 saw the first UK screening of the Andrex® puppy commercial. The original concept was blocked by television regulators as it was thought that the image of a little girl running through her house trailing a roll of Andrex® would encourage wastefulness. So, the little girl was replaced by a playful Labrador puppy and the campaign went on to become one of the best-known commercials in the country.
Our commitment to tackling the global sanitation crisis began in 2014 when we partnered with Unicef to help support community-led programmes across Angola. Donations from special packs of Andrex® goes to help educate children and families about the importance of sanitation and how to build their own toilets.
1 in 3 people still don’t have access to a clean, safe toilet. So in 2016, we extended our Toilets Change Lives programme and launched a second partnership with WaterAid. Andrex® has committed to donating at least £100,000 to improve sanitation facilities to change the lives of communities in Dhaka and Chittagong, Bangladesh.
Thicker, embossed and designed for a better clean, we believe that Andrex® Classic Clean is our best toilet tissue ever. And we’re not alone. In the world’s largest consumer-voted award for product innovation, thousands of UK households voted it their favourite toilet tissue, letting it win the coveted title of Product of the Year 2017.