Loved by families for generations

Andrex^® takes its name from the St Andrew’s Mill, Walthamstow, where it was first produced in 1942. It was originally developed from a design for a gentleman’s disposable handkerchief, sold exclusively in Harrods department store, London.

Andrex^® was endorsed by Hollywood film stars of the day, who demanded that studios stock softer toilet tissue. By 1961 the brand achieved market leadership – and it has stayed there ever since. Thank you divas!

In 1966 we couldn’t resist the growing love of pattern and colour anymore. We had our own makeover, introducing coloured packs of Andrex^® into bathrooms across the country. Andy Warhol would be proud.

In 1972, the UK saw the first Andrex^® puppy commercial. Initially, it featured a little girl trailing a roll of Andrex^®, but regulators blocked it, fearing it would encourage wastefulness. The girl was replaced by a playful Labrador puppy, and the campaign became one of the country's best-known commercials.

The Queen granted us a Royal Warrant in 1978 as a mark of recognition that Andrex^® is a regular supplier of toilet tissue to the Royal households.

Our ‘Little Boy’ advert was one of the most successful in the history of Andrex^® advertising and was voted the favourite commercial of 1991 by viewers. People still remember it to this day, despite not being televised for almost 15 years.

Andrex^® are always trying to be a forefront of toilet tissue innovation, and in 1992 were the first to launch moist tissues. They’ve recently been relaunched as Andrex^® Hygiene Wipes Moist Toilet Tissue. Have you tried them?

A new century and more product innovation in the form of Andrex^® Skin Kind Toilet Tissue, enriched with the naturally caring touch of Aloe Vera and Vitamin E. It has a lightly scented inner core to give you a softer, stronger and kinder roll. Lovely.

Since 2014, we've partnered with Unicef to address the global sanitation crisis. Through special Andrex^® Toilet Tissue packs, donations support community-led programs in Angola, educating children and families on sanitation importance and toilet construction.

With the help of highly imaginative school children we launched the Talking Clean campaign and the phrase “As clean as gold pants” was born. We also released the Andrex^® Clean Routine, using a combination of Washlets and dry paper for our cleanest feeling ever.

With embossed sheets featuring the Andrex^® logo, Andrex^® Classic Clean Toilet Tissue is thicker, designed for a better clean, and undeniably Andrex^®. What’s more, our ‘experts’ say it leaves you feeling ‘as clean as a man called David’.

In 2016, we expanded the Toilets Change Lives initiative with WaterAid, as 1 in 3 people still lack clean toilets. Andrex^® pledged £100,000+ to improve sanitation in Dhaka and Chittagong, Bangladesh, aiming to transform community lives by enhancing sanitation facilities.

Andrex^® wants everyone to feel as clean as possible. Since 1942, we’ve been committed to delivering outstanding quality and helping the nation’s families to feel clean and confident. 75 years on, we proudly continue that tradition.

Through a nationwide on pack donation to the Toilets Change Lives initiative, Andrex^® together with Water Aid, helped transform thousands of lives by constructing new, or renovating existing, public toilets in Bangladesh.

Andrex^® Mega roll launches, providing the same great quality toilet roll but now each roll is 50% longer.