The history of Andrex®

The history of Andrex®

ANDREX®, one of the UK’s most recognisable and celebrated brands, launched in 1942. We have been the nation’s favourite toilet tissue ever since. UK households use over 8 million miles worth of Andrex® every year.

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1942

Harrods

Andrex® takes its name from the St Andrew’s Mill, Walthamstow, where it was first produced in 1942. It was originally developed from a design for a gentleman’s disposable handkerchief, sold exclusively in Harrods department store, London.
How very posh!

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1961

Rolling in at No. 1

Andrex® was endorsed by Hollywood films stars of the day, who demanded that studios stock softer toilet tissue. By 1961 the brand achieved market leadership – and it has stayed there ever since. Thank you divas!

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1966

Brightening up Britain’s bathrooms.

In 1966 we couldn’t resist the growing love of pattern and colour anymore We had our own makeover, introducing coloured packs of Andrex® into bathrooms across the country. Andy Warhol would be proud.

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1972

The Andrex puppy is born

1972 saw the first UK screening of the Andrex® puppy commercial. The original concept was blocked by television regulators as it was thought that the image of a little girl running through her house trailing a roll of Andrex® would encourage wastefulness. So, the little girl was replaced by a playful Labrador puppy and the campaign went on to become one of the best-known commercials in the country.

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1978

The highest recognition

The Queen granted us a Royal Warrant in 1978 as a mark of recognition that Andrex® is a regular supplier of toilet tissue to the Royal households. Good choice Ma’am.

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1991

The nation’s favourite advert

Our ‘Little Boy’ advert was one of the most successful in the history of Andrex® advertising and was voted the favourite commercial of 1991 by viewers. People still remember it to this day, despite not being televised for almost 15 years.

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1992

Launch of the first moist tissue

Andrex® are always trying to be a forefront of toilet tissue innovation, and in 1992 were the first to launch moist tissues. They’ve recently been relaunched as Andrex® Washlets. Have you tried them?

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2001

A few little things that are kinder to your skin

A new century and more product innovation in the form of Andrex® Skin Kind, enriched with the naturally caring touch of Aloe Vera and Vitamin E. It has a lightly scented inner core to give you a softer, stronger and kinder roll. Lovely.

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2014

A Global Mission for Clean

Our commitment to tackling the global sanitation crisis began in 2014 when we partnered with Unicef to help support community-led programmes across Angola. Donations from special packs of Andrex® goes to help educate children and families about the importance of sanitation and how to build their own toilets.

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2014

Lets Talk Clean

With the help of some highly imaginative school children we launched the Talking Clean campaign and the phrase “As clean as gold pants” was born. Alongside this we released the Andrex® Clean Routine, using a combination of Washlets and dry paper for our cleanest feeling ever.

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